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Assist Youth Trends

July 26, 2018 . by Matthew Hern

Trends

Trends can tell us a great deal about what is going to become of interest to young people and therefore dictate the market in which products, including tobacco, are ‘advertised’ to the consumer.

Below, some of the trends we have been seeing as of late have been broken in to different categories: to include, slanging of tobacco (with access to new information to assume group identity and popularity…constant move to the next best thing), role model and media gain, and fashion elements coverage used by BAT to include packet style, e.cigs and design).

Reference

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